Square has announced that it is rebranding its company name to “Block” in a move that would see it give its full square brand to its seller business. This will also give the new company a distinct corporate entity from its other businesses, giving it the muscle to expand into other ventures. The company also hinted at building its own fully-fledged metaverse, joining the likes of Meta and Roblox in the crowded field of online gaming companies. This development comes just days after Dorsey stepped down as Twitter C.E.O in what he termed as “critical” to allow Twitter to stand on its own. The move was largely seen by the crypto community as well-timed, allowing Dorsey to concentrate more on building blockchain-based products.